FoundWell is an SEO, AEO and GEO service for WordPress, Umbraco, Shopify and Wix websites. You connect your site and Google Search Console once. From then on it plans and writes articles, has an editor on our team review each one before it goes live, fixes the pages you have, checks that Google indexes them and tracks what AI assistants say about your business. It costs $99 a month per website, with everything included.

They are three ways customers find a business online. SEO, search engine optimization, gets your pages into Google's search results, near the top. AEO, answer engine optimization, gets your page quoted in the answer Google shows above the results, such as its AI Overviews. GEO, generative engine optimization, gets your business named and linked when people ask AI assistants like ChatGPT, Perplexity and Claude who to buy from. All three start with the same work: clear pages that answer what your buyers ask, with facts that are right, because search engines and assistants only recommend a site they can find and trust.

A keyword map is the list of searches your buyers make, with each search matched to the one page on your site that should show up for it. FoundWell builds yours from your Google Search Console data, your pages and what competitors rank for: usually 80 to 150 searches, from first questions to comparing prices. A search with no good page becomes a planned article, and you can follow the position and clicks of every search week by week in your FoundWell account. The map is rebuilt every month, so it keeps up with what people search for.

Yes. An editor on our team reviews every article before it goes live, on autopilot too. They check that it is correct, reads well and fits your business, then approve it or have it changed. In approval mode you approve it yourself after that. FoundWell's AI does the research and the writing; a person decides whether it goes on your site.

An SEO tool tells you what to fix and leaves the work to you. An agency does the work and bills by the hour. FoundWell does the work itself: it writes articles, has an editor on our team review each one, then publishes them and applies fixes in your CMS, for a flat monthly price.

Yes, you can. Most people who try keep it up for a few weeks and then stop. SEO, AEO and GEO are monotonous work: checking search data, writing the next article, fixing pages, asking AI assistants about you, week after week. Results only come from doing it consistently for months. That is why FoundWell works: it does the same work every day and never gets bored or too busy, and someone on our team reviews every article before it goes live, so mistakes AI makes don't end up on your site.

WordPress, Umbraco, Shopify and Wix sites. Connecting your site and Google Search Console takes about ten minutes. On Wix, your site needs a Premium plan with its own domain and the Wix Blog app. FoundWell publishes its articles there as blog posts and sets the meta titles, descriptions and schema of your other pages. Wix has no API for page text, so text fixes on those pages wait for you, and Wix writes your llms.txt itself.

$99 a month per website, billed monthly with no contract. There is one plan, and it includes everything: 6 in-depth articles, 2 alternatives pages, 2 comparison pages and a free tool a month, a site audit with fixes every day, weekly AI answer tracking, competitor watch, 5 outreach pitches a month, social posts, a weekly report and the 90-day guarantee. You can cancel any time, and the subscription then runs to the end of the month you paid for.

Yes, two. If you're not happy in your first 30 days, email us and we refund your first payment. And there is a guarantee on the result. If your site's clicks from Google in days 63 to 90 aren't at least 25% higher than in the 28 days before you connected it, we keep working without charging the monthly fee until they are. It's measured in your Google Search Console. That one applies when your site has at least 90 days of Search Console data when you connect it, stays connected for the 90 days, and runs on autopilot or you answer approvals within a week.

Only if you want to. Either way, an editor on our team reviews every article first. In autopilot mode, an article goes live once the editor has approved it, and fixes go live without asking, except free tools and fixes FoundWell can't make itself, which wait for you. In approval mode, articles and page changes also wait for you; only your llms.txt on WordPress or Umbraco updates on its own. You can switch at any time. Outreach pitches are drafted for you, and you send the ones you like.

Yes. Every article is published as a normal post or page on your WordPress, Umbraco, Shopify or Wix site, so you can edit, rewrite or delete it there like anything else on your site. FoundWell never rewrites a page from scratch. Later changes, such as a new internal link or an updated fact, are made to the version that is live, so your own edits stay. Before an article goes live, our editor reviews it, and in approval mode you approve it too.

Yes. To stop FoundWell entirely, revoke the WordPress application password, the Umbraco API user's credentials or the Wix API key you gave it, or uninstall the FoundWell app from your Shopify store. On WordPress and Umbraco, the FoundWell plugin also has an Allow FoundWell switch, off until an administrator turns it on in the CMS, and FoundWell can't turn it on itself. The switch covers only what the plugin does: schema, redirects and llms.txt, plus meta titles and descriptions on WordPress. Articles and page edits go through your CMS's own API, so they keep going live while the switch is off.

ChatGPT, Perplexity, Claude and Google's AI Overviews. Every week, FoundWell asks them the questions your buyers ask and checks whether they mention and link to you. When they get a fact about you wrong, it flags what to correct and, on WordPress and Umbraco, updates your llms.txt. When they leave you out, it writes a page that answers the question directly, on top of the month's articles.

Your approved business facts and research into what your buyers search for, in the language you choose: English or Dutch. Every draft goes through automatic checks, and then an editor on our team reviews it before it goes live. When your prices or facts change, a weekly fact check finds pages that still state the old ones and fixes or flags them.

Changes go live from the first week, and a weekly report shows what moved. Search engines and AI assistants usually take a few months to catch up. We guarantee 25% more clicks from Google within 90 days, or we keep working for free until you get them. No one can promise a specific ranking or mention. The work compounds: every article and fix keeps working after it ships.