For businesses whose customers search before they buy

Be the one
AI recommends.

FoundWell does the SEO work for you, so your website ranks high on Google and ChatGPT and Perplexity recommend you. Connect your site once: we keep writing articles and fixing your pages, and someone on our team reviews every article before it goes live.

Works withWordPressUmbracoShopifyWixSearch ConsoleChatGPTPerplexityClaudeGoogle AI answers

The problem we solve

Your next customer is asking Google or ChatGPT who to buy from. If your business doesn't come up, they buy from someone who does. Staying found takes weekly work most businesses never get to.

Customers find you

Articles that answer what your customers search for, and your pages fixed so Google can rank them. That's what ChatGPT, Perplexity and Google's AI answers need to name you.

Off your to-do list

Ten minutes to connect your site, and the work is ours from then on. SEO only pays off when you keep at it for months, and FoundWell never gets busy or bored.

Reviewed by a person

Someone on our team reviews every article before it goes live, and you can approve each change yourself too. Month to month, cancel any time.

What FoundWell does for you

We get your business found.
You get on with your work.

FoundWell works on your website every week so more people find it on Google and in ChatGPT. You set it up once. From then on, writing, fixing and checking is our job, not yours.

What you do

  1. 1

    Connect your website

    About ten minutes

  2. 2

    Check the facts we gathered about your business

    Right after

  3. 3

    Read your report, and approve changes if you want to

    When you like

10 minis all it takes from you to get started.

That's all. No writing, no tools to learn, no meetings.

What we do

  • Every month

    Find out what your buyers search for

    We work out the 80 to 150 searches that matter for your business, from Google, your pages and what your competitors are found for. Each search gets the one page on your site that should show up for it. A search without a good page becomes your next article.

  • Every month

    Write articles your customers search for

    2, 5 or 12 a month, depending on your plan. Each one answers a search from that list, using the facts you checked.

  • Every article

    Have a person read each one

    Someone on our team reviews every article and approves it or has it changed.

  • Every article

    Put it on your website

    Published to WordPress, Umbraco, Shopify or Wix for you. Or it waits for your OK, if you prefer.

  • Every day

    Fix the pages you already have

    Page titles, Google descriptions, links that point nowhere, pages Google can't find. Weekly on Starter.

  • Every week

    Check what ChatGPT says about you

    We ask ChatGPT, Perplexity, Claude and Google's AI what your buyers ask, then fix what's missing or wrong. Monthly on Starter.

  • Every week

    Tell you what changed

    What we did, what moved in Google and what's next. Monthly on Starter.

What it brings you

More visitors from Google

Your pages move up for the searches that matter, so more people looking for what you sell land on your site.

Your name in AI answers

Clear pages with the right facts are what ChatGPT and Google's AI need before they recommend a business.

Your time back

The weekly work gets done without you, and it doesn't stop when your business gets busy.

SEO, AEO and GEO in plain words

Three places your
customers look.

The terms sound technical. Each one is simply a place people go to find a business like yours.

SEOSearch engine optimization

Found in Google's results

Someone searches “wedding cake brooklyn” and gets a list of links. SEO is the work that puts your page in that list, near the top: pages Google can find, read and trust.

AEOAnswer engine optimization

Quoted in Google's answer

More and more searches end in an answer above the links, such as Google's AI Overviews. AEO gets your page quoted in that answer, with a link to your site.

GEOGenerative engine optimization

Named by ChatGPT

People also ask ChatGPT, Perplexity or Claude straight out who to buy from. GEO gets your business named in those answers, with the right facts and a link.

All three start with the same work: clear pages that answer what your buyers ask, with facts that are right. That's the work FoundWell does every day.

The keyword map

Every search
on the right page.

Most sites have pages nobody searches for, and nothing for what buyers do search. Our SEO work starts with the keyword map: it decides which page each search should land on, and what we write next.

A sample keyword map in FoundWell for a made-up heating and cooling company in Austin. A chart shows clicks rising from 84 to 718 a week while the average position improves from 21.4 to 4.2. Below it, a table lists searches such as “ac repair austin”, each with its position, its trend over 12 weeks, its clicks, the page that should win it and whether that page exists or is planned.
Sample with a made-up business. Your map shows your own searches and pages.
  1. 01

    The searches your buyers make

    80 to 150 of them, from the first question to comparing prices and alternatives. We start from your Search Console data, your pages and what competitors rank for.

  2. 02

    The right page for each search

    Each search is matched to the page on your site that should win it, so your own pages don't compete with each other in Google.

  3. 03

    A plan for the gaps

    A search with no good page becomes a planned article. Every article FoundWell writes starts from a search on your map.

  4. 04

    Progress you can follow

    Position and clicks for every search, week by week, in your FoundWell account. The map is rebuilt every month, on every plan.

Connect. Understand. Ship.

How your site becomes
the answer.

Every morning FoundWell reads your site, your search data and what AI assistants say, then plans the day's work and does it. Every new article goes to our editor before it ships.

What we read

  • Your site
  • Search Console
  • Business facts
  • Competitors
  • AI answers
FoundWell

Today's plan · sample

Write "Sourdough vs yeast bread"

1,900 searches a month, no good answer yet

Rewrite /wedding-cakes

Position #11, one push from page one

Fix 3 broken internal links

Found in this morning's audit

Correct opening hours in llms.txt

ChatGPT quotes last year's hours

Fix 4 unindexed pages

Skipped by Google this week

What ships

  • New articles
  • Fixes to your pages
  • Indexing fixes
  • Outreach drafts

Reviewed by a person

AI writes it.
A person signs off.

FoundWell's AI does the research and the writing. Before an article goes on your site, someone on our team reviews it, then approves it or has it changed. On autopilot too.

  1. 01 · FoundWell

    Researched

    What your buyers search for, and what the pages that rank now say.

  2. 02 · FoundWell

    Written

    From the business facts you checked, in English or Dutch.

  3. 03 · FoundWell

    Checked

    For the habits that give AI writing away, and against the pages that rank now.

  4. 04 · Our editor

    Reviewed by a person

    Someone on our team reviews every article, then approves it or has it changed.

  5. 05 · Your site

    Live

    Published for you on autopilot. In approval mode, it waits for your OK first.

What you get

Real work, on your site,
every single day.

Every article is written from your business facts and reviewed by our editor before it goes live. Run it on autopilot, or approve each change yourself.

Every month

12

in-depth articles on Complete, 5 on Growth, 2 on Starter

Articles that answer real questions

Each one answers a search from your keyword map, written from your facts, reviewed by our editor and published to your site.

Every day

1

site audit, then fixes for what it finds

Fixes that stay fixed

Titles, descriptions, internal links and broken links, checked daily, or weekly on Starter. On Growth and Complete, pages on page two get reworked to move up.

Every week

4

AI assistants asked about you

Seen in AI answers

We ask ChatGPT, Perplexity, Claude and Google's AI answers what your buyers ask, monthly on Starter, then fill the gaps they leave.

  • Keyword map

    Your market mapped, every page matched to its searches.

  • Alternatives and vs pagesGrowth and Complete

    Catch buyers while they compare you to competitors.

  • Free toolsComplete

    Calculators and generators people search for and share.

  • Indexing checks

    Pages Google skips get found and fixed.

  • Accurate facts

    Pages updated when your prices or facts change.

  • Competitor watchGrowth and Complete

    What they publish and which searches they gain.

  • Links and mentions

    10 directories to get listed in, plus 2 outreach pitches a month on Growth and 5 on Complete.

  • Social postsGrowth and Complete

    Written for every new article, ready for you to post.

  • Weekly reportGrowth and Complete

    What moved, what shipped, what's next. Starter gets the monthly report.

Who's behind it

Built for our own
site first.

I'm Peter Sinke. At Datapad, the company in the Netherlands where we build websites, I did the SEO for our own site with a routine built on AI. Every day it synced Search Console, audited the site, fixed what was broken, wrote the next article and asked ChatGPT and Perplexity about us.

It never got bored or too busy, which is where SEO usually stops. FoundWell runs that routine for your site. We've just launched, so your questions come straight to me.

Peter Sinke, founder

Read how it started

The routine, as it started

Every day, for datapad.nl

  1. 01Sync Search Console
  2. 02Audit the site
  3. 03Fix what's broken
  4. 04Write the next article
  5. 05Ask ChatGPT and Perplexity about Datapad

See the work before you pay.

Pricing

Three plans.
We do the work on each.

Per site, billed monthly, and you can cancel any time. Search engines and AI assistants take a few months to catch up, so it compounds: every article and fix keeps working after it ships.

Starter

The basics kept in order: two articles a month and a weekly round of fixes.

$250a month

Choose Starter
  • Articles a month2
  • Alternatives and vs pages a month–
  • Free tools a month–
  • Outreach pitches a month–
  • Site audit and fixesWeekly
  • AI answer trackingMonthly
  • Pages for gaps in AI answers–
  • Page 2 to page 1–
  • Competitor watch–
  • Social posts–
  • ReportMonthly

Growth

The full daily rhythm, with comparison pages, outreach and competitor watch.

$500a month

Choose Growth
  • Articles a month5
  • Alternatives and vs pages a month2
  • Free tools a month–
  • Outreach pitches a month2
  • Site audit and fixesDaily
  • AI answer trackingWeekly
  • Pages for gaps in AI answers–
  • Page 2 to page 1✓
  • Competitor watch✓
  • Social posts✓
  • ReportWeekly

Complete

Everything at full speed, with a guarantee on the result.

$1,000a month

Choose Complete
  • Articles a month12
  • Alternatives and vs pages a month4
  • Free tools a month1
  • Outreach pitches a month5
  • Site audit and fixesDaily
  • AI answer trackingWeekly
  • Pages for gaps in AI answers✓
  • Page 2 to page 1✓
  • Competitor watch✓
  • Social posts✓
  • ReportWeekly

90-day guarantee

25% more clicks from Google in 90 days, or we keep working for free until you get them.

On every plan
Every article reviewed by our editorSearch Console sync and indexing checks every daySchema and llms.txtA monthly keyword map and PDF report10 directories to get listed inAutopilot or approval modeCancel any time

Other systems

Not on WordPress,
Umbraco, Shopify or Wix?

FoundWell publishes straight into the system your site runs on, so it needs a connector for it. Tell us which one you use. We look at every request, and the systems people ask for most get built first. We'll email you when yours is supported, or if it can't be.

Getting started

Ten minutes from you.
Every day after, from us.

  1. 1About ten minutes

    Connect your site

    Add your WordPress, Umbraco, Shopify or Wix site and Google Search Console.

  2. 2Right after

    Check the brief

    We draft your business profile, prices and competitors from your site. You correct what's off.

  3. 3Every day after

    Changes ship

    Our editor reviews every article, then it goes live on autopilot or waits for your OK. Fixes ship too, and reports show what moved.

FAQ

Good to know.

Email Peter, the founder

What is FoundWell?

FoundWell is an SEO, AEO and GEO service for WordPress, Umbraco, Shopify and Wix websites. You connect your site and Google Search Console once. From then on it plans and writes articles, has an editor on our team review each one before it goes live, fixes the pages you have, checks that Google indexes them and tracks what AI assistants say about your business. The plan you choose, Starter, Growth or Complete, sets how much it does each month.

What do SEO, AEO and GEO mean?

They are three ways customers find a business online. SEO, search engine optimization, gets your pages into Google's search results, near the top. AEO, answer engine optimization, gets your page quoted in the answer Google shows above the results, such as its AI Overviews. GEO, generative engine optimization, gets your business named and linked when people ask AI assistants like ChatGPT, Perplexity and Claude who to buy from. All three start with the same work: clear pages that answer what your buyers ask, with facts that are right, because search engines and assistants only recommend a site they can find and trust.

What is a keyword map?

A keyword map is the list of searches your buyers make, with each search matched to the one page on your site that should show up for it. FoundWell builds yours from your Google Search Console data, your pages and what competitors rank for: usually 80 to 150 searches, from first questions to comparing prices. A search with no good page becomes a planned article, and you can follow the position and clicks of every search week by week in your FoundWell account. The map is rebuilt every month on every plan, so it keeps up with what people search for.

Does a person check what FoundWell writes?

Yes. An editor on our team reviews every article before it goes live, on autopilot too. They check that it is correct, reads well and fits your business, then approve it or have it changed. In approval mode you approve it yourself after that. FoundWell's AI does the research and the writing; a person decides whether it goes on your site.

How is FoundWell different from an SEO tool or an agency?

An SEO tool tells you what to fix and leaves the work to you. An agency does the work and bills by the hour. FoundWell does the work itself: it writes articles, has an editor on our team review each one, then publishes them and applies fixes in your CMS, for a flat monthly price.

Can't I just use AI to do this myself?

Yes, you can. Most people who try keep it up for a few weeks and then stop. SEO, AEO and GEO are monotonous work: checking search data, writing the next article, fixing pages, asking AI assistants about you, week after week. Results only come from doing it consistently for months. That is why FoundWell works: it does the same work every day and never gets bored or too busy, and someone on our team reviews every article before it goes live, so mistakes AI makes don't end up on your site.

Which websites does FoundWell work with?

WordPress, Umbraco, Shopify and Wix sites. Connecting your site and Google Search Console takes about ten minutes. On Wix, your site needs a Premium plan with its own domain and the Wix Blog app. FoundWell publishes its articles there as blog posts and sets the meta titles, descriptions and schema of your other pages. Wix has no API for page text, so text fixes on those pages wait for you, and Wix writes your llms.txt itself.

How much does FoundWell cost?

Starter is $250, Growth $500 and Complete $1,000 a month per website, billed monthly with no contract. Starter keeps the basics in order with 2 articles a month and weekly fixes. Growth adds comparison pages, outreach pitches, competitor watch and a weekly report. Complete does the most of everything and comes with the 90-day guarantee. You can change plans at any time: an upgrade starts at once and you pay the difference for the rest of the month, and a downgrade starts at your next billing date. You can cancel any time, and the subscription then runs to the end of the month you paid for.

Is there a guarantee?

Yes, on Complete. If your site's clicks from Google in days 63 to 90 aren't at least 25% higher than in the 28 days before you connected it, we keep working without charging the monthly fee until they are. It's measured in your Google Search Console. It applies when your site has at least 90 days of Search Console data when you connect it, stays connected and on Complete for the 90 days, and runs on autopilot or you answer approvals within a week. Moving to another plan ends it.

Do I have to approve every change?

Only if you want to. Either way, an editor on our team reviews every article first. In autopilot mode, an article goes live once the editor has approved it, and fixes go live without asking, except free tools and fixes FoundWell can't make itself, which wait for you. In approval mode, articles and page changes also wait for you; only your llms.txt on WordPress or Umbraco updates on its own. You can switch at any time. Outreach pitches are drafted for you, and you send the ones you like.

Can I edit the articles FoundWell writes?

Yes. Every article is published as a normal post or page on your WordPress, Umbraco, Shopify or Wix site, so you can edit, rewrite or delete it there like anything else on your site. FoundWell never rewrites a page from scratch. Later changes, such as a new internal link or an updated fact, are made to the version that is live, so your own edits stay. Before an article goes live, our editor reviews it, and in approval mode you approve it too.

Can I switch FoundWell off on my site?

Yes. To stop FoundWell entirely, revoke the WordPress application password, the Umbraco API user's credentials or the Wix API key you gave it, or uninstall the FoundWell app from your Shopify store. On WordPress and Umbraco, the FoundWell plugin also has an Allow FoundWell switch, off until an administrator turns it on in the CMS, and FoundWell can't turn it on itself. The switch covers only what the plugin does: schema, redirects and llms.txt, plus meta titles and descriptions on WordPress. Articles and page edits go through your CMS's own API, so they keep going live while the switch is off.

Which AI assistants does FoundWell track?

ChatGPT, Perplexity, Claude and Google's AI Overviews. Every week, or every month on Starter, FoundWell asks them the questions your buyers ask and checks whether they mention and link to you. When they get a fact about you wrong, it flags what to correct and, on WordPress and Umbraco, updates your llms.txt. When they leave you out, it writes a page that answers the question directly: right away on Complete, and through the next content plan on Starter and Growth.

What is the content based on?

Your approved business facts and research into what your buyers search for, in the language you choose: English or Dutch. Every draft goes through automatic checks, and then an editor on our team reviews it before it goes live. When your prices or facts change, a fact check, weekly or monthly on Starter, finds pages that still state the old ones and fixes or flags them.

How long until I see results?

Changes go live from the first week, and a report shows what moved: weekly on Growth and Complete, monthly on Starter. Search engines and AI assistants usually take a few months to catch up. On Complete we guarantee 25% more clicks from Google within 90 days, or we keep working for free until you get them. No one can promise a specific ranking or mention. The work compounds: every article and fix keeps working after it ships.

Connect your site.
We'll take it from here.

Pick a subscription

WordPress, Umbraco, Shopify or Wix · from $250 a month · cancel any time