FoundWell vs an SEO agency
An agency gives you people: a strategist, writers, someone who answers your email. FoundWell gives you the work itself, done in your CMS every day, for one flat price.
Where the work goes
With an agency
- You brief your account manager
- A strategist plans the month
- Writers draft the articles
- You review them and send changes back
- Your developer puts the fixes on your site
A typical chain. Every agency works a little differently.
With FoundWell
- Your Search Console
- FoundWell, every day
- Your WordPress, Umbraco or Shopify site
Your part: read the weekly report, or approve changes before they go live.
| FoundWell | SEO agency | |
|---|---|---|
| Price | $1,000 a month per site | Depends on the agency, often a monthly retainer or hourly billing |
| Contract | Month to month, cancel any time | Depends on the agency; minimum terms are common |
| Guarantee | 25% more clicks from Google in 90 days, or FoundWell keeps working for free until you get them | Depends on the agency |
| Who does the work | FoundWell, directly in your WordPress, Umbraco or Shopify site | The agency's team, sometimes through your developer |
| How often | Every day: site audit, fixes, the next article, indexing checks | As far as the hours in the retainer go |
| New articles | Up to 12 a month, published to your site | Depends on the package |
| AI answers | ChatGPT, Perplexity, Claude and Google's AI answers, checked every week | Depends on the agency |
| Links and outreach | 10 directories and up to 5 outreach pitches a month, drafted for you to send | Often included, and sent for you |
| Someone to talk to | No account manager: you email the founder | A person who knows your business |
The difference that matters
SEO, AEO and GEO pay off when the same work is done every week for months: check the search data, fix what slipped, write the next page, see what AI assistants say. An agency does that as far as the hours allow. FoundWell does it on a schedule that doesn't stop, because it reads your Search Console and works in your CMS itself.
Choose FoundWell if
- Your site runs on WordPress, Umbraco or Shopify.
- You want steady work on your site every day, without managing anyone.
- You want one flat price and no contract.
Choose an agency if
- You want a strategist to talk to, or work beyond SEO, such as ads, branding or PR.
- Your site runs on a CMS FoundWell doesn't support.
- You want link building and outreach done and sent for you.
WordPress, Umbraco or Shopify · $1,000 a month · cancel any time