AI can only recommend a business it can find. So can Google. We make sure both find you, then we keep you in the answers.
Indexed
We check that Google indexes every page, and fix the ones it skips.
Ranked
Your pages show up on the first page for the searches your customers actually type.
Recommended
ChatGPT, Perplexity and Google's AI answers name you, with a link to your site.
Connect. Understand. Ship.
How your site becomes
the answer.
Every morning FoundWell reads your site, your search data and what AI assistants say, then plans the day's work and ships it.
What we read
- Your site
- Search Console
- Business facts
- Competitors
- AI answers
Today's plan · sample
Write "Sourdough vs yeast bread"
1,900 searches a month, no good answer yet
Rewrite /wedding-cakes
Position #11, one push from page one
Fix 3 broken internal links
Found in this morning's audit
Correct opening hours in llms.txt
ChatGPT quotes last year's hours
Fix 4 unindexed pages
Skipped by Google this week
What ships
- New articles
- Fixes to your pages
- Indexing fixes
- Outreach drafts
What you get
Real work, on your site,
every single day.
Every article is written from your business facts. Run it on autopilot, or approve each change yourself.
Every month
12
in-depth articles, published
Articles that answer real questions
Each one answers something your buyers already search for, written from your facts and published to your site.
Every day
1
site audit, then fixes for what it finds
Fixes that stay fixed
Titles, descriptions, internal links and broken links, checked daily. Pages on page two get reworked to move up.
Every week
4
AI assistants asked about you
Seen in AI answers
We ask ChatGPT, Perplexity, Claude and Google's AI answers what your buyers ask, then fill the gaps they leave.
Keyword map
Your market mapped, every page matched to its searches.
Alternatives and vs pages
Catch buyers while they compare you to competitors.
Free tools
Calculators and generators people search for and share.
Indexing checks
Pages Google skips get found and fixed.
Accurate facts
Pages updated when your prices or facts change.
Competitor watch
What they publish and which searches they gain.
Links and mentions
10 directories to get listed in, plus up to 5 outreach pitches a month.
Social posts
Written for every new article, ready for you to post.
Weekly report
What moved, what shipped, what's next.
The rhythm
It never stops working.
Every day
Search Console sync, site audit, fixes, the next article, indexing checks.
Every week
Page 2 to page 1, AI answer tracking, competitor watch, fact check, report.
Every month
Keyword map and content plan, outreach plan, monthly PDF report.
One plan
$1,000
per month. The machine does the work.
Month to month, and you can cancel any time. Search engines and AI assistants take a few months to catch up, so it compounds: every article and fix keeps working after it ships.
Set up your siteEach month, up to
- In-depth articles12
- Fixes to the pages you have✓
- Outreach pitches5
- Comparison pages and free tools✓
- Tracking and fixes in AI answers✓
- Indexing checks✓
- A weekly report on what moved✓
Getting started
Ten minutes from you.
Every day after, from us.
- 1About ten minutes
Connect your site
Add your WordPress or Umbraco site and Google Search Console.
- 2Right after
Check the brief
We draft your business profile, prices and competitors from your site. You correct what's off.
- 3Every day after
Changes ship
Articles and fixes go live on autopilot, or wait for your approval. A report each week shows what moved.
What is FoundWell?
FoundWell is an SEO, AEO and GEO service for WordPress and Umbraco websites. You connect your site and Google Search Console once. From then on it plans, writes and publishes articles, and every day it fixes the pages you have and checks that Google indexes them. Every week it tracks what AI assistants say about your business.
What are AEO and GEO?
AEO, answer engine optimization, gets your business into the direct answers search engines give, such as Google's AI Overviews. GEO, generative engine optimization, gets you named and linked when people ask AI assistants like ChatGPT, Perplexity and Claude for a recommendation. Both start with SEO: an assistant can only recommend a site it can find and trust.
How is FoundWell different from an SEO tool or an agency?
An SEO tool tells you what to fix and leaves the work to you. An agency does the work and bills by the hour. FoundWell does the work itself: it publishes articles and applies fixes in your CMS, for one flat monthly price.
Can't I just use AI to do this myself?
Yes, you can. Most people who try keep it up for a few weeks and then stop. SEO, AEO and GEO are monotonous work: checking search data, writing the next article, fixing pages, asking AI assistants about you, week after week. Results only come from doing it consistently for months. That is why FoundWell works: it does the same work every day, and never gets bored or too busy.
Which websites does FoundWell work with?
WordPress and Umbraco sites. Connecting your site and Google Search Console takes about ten minutes.
How much does FoundWell cost?
$1,000 per month per website. There is one plan, billed monthly with no contract. You can cancel any time, and the subscription then runs to the end of the month you paid for.
Do I have to approve every change?
Only if you want to. In autopilot mode, articles and fixes go live without asking, except free tools, drafts that still read as AI-written and fixes FoundWell can't make itself, which wait for you. In approval mode, articles and page changes wait for you; only your llms.txt updates on its own. You can switch at any time. Outreach pitches are drafted for you, and you send the ones you like.
Can I edit the articles FoundWell writes?
Yes. Every article is published as a normal post or page on your WordPress or Umbraco site, so you can edit, rewrite or delete it there like anything else on your site. FoundWell never rewrites a page from scratch. Later changes, such as a new internal link or an updated fact, are made to the version that is live, so your own edits stay. In approval mode, no article goes live until you approve it.
Can I switch FoundWell off on my site?
Yes. To stop FoundWell entirely, revoke the WordPress application password or the Umbraco API user's credentials you gave it. The FoundWell plugin also has an Allow FoundWell switch, off until an administrator turns it on in the CMS, and FoundWell can't turn it on itself. The switch covers only what the plugin does: schema, redirects and llms.txt, plus meta titles and descriptions on WordPress. Articles and page edits go through your CMS's own API, so they keep going live while the switch is off.
Which AI assistants does FoundWell track?
ChatGPT, Perplexity, Claude and Google's AI Overviews. Every week FoundWell asks them the questions your buyers ask and checks whether they mention and link to you. When they get a fact about you wrong, it updates your llms.txt and flags what to correct. When they leave you out, it writes a page that answers the question directly.
Is the content written by AI?
Yes. Articles are written with Claude, from your approved business facts and research into what your buyers search for, in the language you choose: English or Dutch. When your prices or facts change, a weekly fact check finds pages that still state the old ones and fixes or flags them.
How long until I see results?
Changes go live from the first week, and a weekly report shows what moved. Search engines and AI assistants usually take a few months to catch up, and no one can promise a specific ranking or mention. The work compounds: every article and fix keeps working after it ships.
Connect your site.
We'll take it from here.
Set up your siteWordPress or Umbraco · $1,000 a month · cancel any time