FoundWell is an SEO, AEO and GEO service for WordPress and Umbraco websites. You connect your site and Google Search Console once. From then on it plans, writes and publishes articles, and every day it fixes the pages you have and checks that Google indexes them. Every week it tracks what AI assistants say about your business.

AEO, answer engine optimization, gets your business into the direct answers search engines give, such as Google's AI Overviews. GEO, generative engine optimization, gets you named and linked when people ask AI assistants like ChatGPT, Perplexity and Claude for a recommendation. Both start with SEO: an assistant can only recommend a site it can find and trust.

An SEO tool tells you what to fix and leaves the work to you. An agency does the work and bills by the hour. FoundWell does the work itself: it publishes articles and applies fixes in your CMS, for one flat monthly price.

Yes, you can. Most people who try keep it up for a few weeks and then stop. SEO, AEO and GEO are monotonous work: checking search data, writing the next article, fixing pages, asking AI assistants about you, week after week. Results only come from doing it consistently for months. That is why FoundWell works: it does the same work every day, and never gets bored or too busy.

WordPress and Umbraco sites. Connecting your site and Google Search Console takes about ten minutes.

$1,000 per month per website. There is one plan, billed monthly with no contract. You can cancel any time, and the subscription then runs to the end of the month you paid for.

Only if you want to. In autopilot mode, articles and fixes go live without asking, except free tools, drafts that still read as AI-written and fixes FoundWell can't make itself, which wait for you. In approval mode, articles and page changes wait for you; only your llms.txt updates on its own. You can switch at any time. Outreach pitches are drafted for you, and you send the ones you like.

Yes. Every article is published as a normal post or page on your WordPress or Umbraco site, so you can edit, rewrite or delete it there like anything else on your site. FoundWell never rewrites a page from scratch. Later changes, such as a new internal link or an updated fact, are made to the version that is live, so your own edits stay. In approval mode, no article goes live until you approve it.

Yes. To stop FoundWell entirely, revoke the WordPress application password or the Umbraco API user's credentials you gave it. The FoundWell plugin also has an Allow FoundWell switch, off until an administrator turns it on in the CMS, and FoundWell can't turn it on itself. The switch covers only what the plugin does: schema, redirects and llms.txt, plus meta titles and descriptions on WordPress. Articles and page edits go through your CMS's own API, so they keep going live while the switch is off.

ChatGPT, Perplexity, Claude and Google's AI Overviews. Every week FoundWell asks them the questions your buyers ask and checks whether they mention and link to you. When they get a fact about you wrong, it updates your llms.txt and flags what to correct. When they leave you out, it writes a page that answers the question directly.

Yes. Articles are written with Claude, from your approved business facts and research into what your buyers search for, in the language you choose: English or Dutch. When your prices or facts change, a weekly fact check finds pages that still state the old ones and fixes or flags them.

Changes go live from the first week, and a weekly report shows what moved. Search engines and AI assistants usually take a few months to catch up, and no one can promise a specific ranking or mention. The work compounds: every article and fix keeps working after it ships.